Highway Evangelism

Over 50 years ago, God impressed on Rev. C.E. Dietz to purchase a hay field to the Northwest of Coeur d’Alene.  It was on the south side of, then, Highway 10.  Rev. Dietz believed Highway 10 would eventually become a major highway. The billboard became a reality and was ready for the opening of Interstate 90. God gave him a vision of how he could reach the traveling public with the Gospel by placing a large billboard with interchangeable Bible texts.

Ron Vieselmeyer moved to CDA in 1978.  He met Rev. Dietz a few weeks after moving to North Idaho.  A short time later, Rev. Dietz and the Board of Directors of Highway Evangelism invited Rev. Ron Vieselmeyer to open the counseling center.  The Help Center Counseling Services opened in February 1979. In 1984, an identical Bible billboard was erected next to I-84 in Southern Idaho.  In 2000, the Southern Idaho Bible board was upgraded to a full-color electronic sign.  Literally millions of travelers have read God’s Word.

The original Christian bookstore in Cd’A was built by Rev. Dietz in approximately 1960.  It was called The Bible Book Nook.  The store outgrew the original facility.  In 1997, the present building was constructed to house the store and the Counseling Center.  Since its inception, over 5,000 people have been counseled at the Help Center.